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Tracey Sandeman

Director Strategy & Advice

A straight-talking strategist with a human-centered transformation lens who thrives in the uncomfortable.

Tracey delivers impact through strategic transformation in a way that is both methodical and human-centred. With over two decades of experience in solving complex problems that stall organisational progress, Tracey is respected for her ability to get to the heart of matters, instil a sense of ownership and deliver practical and actionable solutions.

Tracey’s clients value her honesty, objectivity and courage in calling out the unspoken. A macro-strategist with attention to detail, Tracey sees across horizons and acts towards objectives. Through her inclusive and empowering approach, Tracey builds problem-solvers all around her.

Tracey’s clients have included Charter Hall, TabCorp, Telstra, Arts Centre Melbourne, BPAY, Roads & Maritime Services, Healthdirect, Brookfield, Relationships Australia (NSW).

Tracey owns strategy. A macro-thinker with a mind for business, Australia’s courageous leaders turn to Tracey to deliver on their ambitions.

Tracey gets commercials. Driving exponential growth through problem-solving and capitalising on potential, Tracey is obsessively commercial, leaving businesses sharper in the process

Tracey challenges courageously. Honest and straight-shooting, leaders value Tracey’s ability to cut through the noise and get to the heart of what matters.

“We live in a world full of opportunities. Each one of us has the power to make change happen.”


  • Bachelor of Commerce and Law (UNSW)
  • Graduate diploma of legal practice (UTS)
  • MBA (AGSM)
  • AICD Company Directors Course
  • Disruptive Strategy Course (HBX)
  • Deputy Chair of Community Energy