Tracey Sandeman
Director Strategy & Advice
A straight-talking strategist with a human-centered transformation lens who thrives in the uncomfortable.
Tracey delivers impact through strategic transformation in a way that is both methodical and human-centred. With over two decades of experience in solving complex problems that stall organisational progress, Tracey is respected for her ability to get to the heart of matters, instil a sense of ownership and deliver practical and actionable solutions.
Tracey’s clients value her honesty, objectivity and courage in calling out the unspoken. A macro-strategist with attention to detail, Tracey sees across horizons and acts towards objectives. Through her inclusive and empowering approach, Tracey builds problem-solvers all around her.
Tracey’s clients have included Charter Hall, TabCorp, Telstra, Arts Centre Melbourne, BPAY, Roads & Maritime Services, Healthdirect, Brookfield, Relationships Australia (NSW).
Tracey owns strategy. A macro-thinker with a mind for business, Australia’s courageous leaders turn to Tracey to deliver on their ambitions.
Tracey gets commercials. Driving exponential growth through problem-solving and capitalising on potential, Tracey is obsessively commercial, leaving businesses sharper in the process
Tracey challenges courageously. Honest and straight-shooting, leaders value Tracey’s ability to cut through the noise and get to the heart of what matters.
