Case Studies

From Build Co to Run Co: retaining talent through transformation at NBN

Key Insights

NBN Co is Australia’s digital backbone connecting over 8 million homes and businesses.

The challenge was to retain key leadership talent as NBN Co transitioned from Build Co to Run Co.

Leadership in Action equipped leaders at all levels to inspire their teams for future opportunities in the business.

Our program reached over 280 NBN Co leaders, with 94 per cent recommending the program to other leaders navigating transformation.

NBN Co is a unique business. It was established in 2009 to design, build and operate the NBN, Australia’s wholesale broadband access network, the largest infrastructure project in the nation’s history. This immense challenge was brought to life with the simple, motivating and galvanizing purpose ‘8 million happy homes’.

Naturally, NBN Co had to scale rapidly to meet this challenge, growing its workforce from zero to around 8000 in a few years. This was the ‘Build Co’ era as the company, a wholly government owned enterprise, raced to put on engineers, operations staff and leaders at an unprecedented rate. The natural tendency of companies that scale so quickly is for silos to emerge because it enables fast decision making on specific tasks. Leaders in such businesses tend to be highly entrepreneurial because it’s this outlook that gets things built at pace.

We stepped into the NBN Co story in 2015 when the company had reached an inflection point. Its development had become less about building the broadband network infrastructure and more about managing and wholesaling the business to the RSPs – the telcos and specialist internet providers dealing with the end users. The company was transitioning from Build Co to Run Co and the purpose was reoriented as a ‘brilliant wholesaler’ of Australia’s digital future. The adrenaline-charged days of spectacular growth had passed and the more general business mandatories of simplification, shared resources, greater efficiencies and right sizing were now at the fore.

A different type of leadership was now required in the business. NBN Co needed to right size, but at the same time did not want to lose the talented and adaptable leaders gained during the growth phase.

We worked with NBN Co’s senior, middle and frontline leaders, co-creating the solution Leadership in Action. The experience gave people the real-to-life skills around how to have difficult types of conversations, how to think differently about their business units and how to collaborate across the various business functions. Leadership in Action was a highly-experiential, activity-based program that kept the leader excited about the new challenges ahead and proud of their career with NBN Co.

Leadership in Action reached over 280 NBN Co leaders with feedback confirming it reflected and assisted in the challenges and conversations leaders were experiencing. Ninety-four per cent of participants would recommend the program to other leaders who are navigating transformation.

Credit to

Brent Duffy

Joint Managing Director

See Author →

Share

Tags

Related Case Studies

Opening the world’s largest gateway to Australia

Western Sydney International Airport is developing a new city strategy to drive economic growth, jobs and opportunities for the region, state and nation. The success of this landmark project will largely be determined by the foresight of the project’s leaders. Our job – inspire and enrich strategic foresight to help WSA create something truly remarkable.

Read More »

Preparing the next generation of Urbis leaders for a bold future

The difficulty many professional services firms experience as they grow, stems from the fact that the senior people remain heavily involved with client projects. This is understandable as they are technical specialists in this work and they’ve likely built their careers on it. However, unless they migrate to greater leadership responsibilities, or surround themselves with others with strong leadership skills, the risk is that the business is growing, but also growing weaker.

Read More »

To create transformative leadership, first disrupt the leaders

Run over three years for top executive talent, The League, a high-performance leadership program, was developed specifically for Telstra by Maximus. The League challenged the organisation’s best and brightest leaders to become more, both in work and in life. Developing purposeful leaders able to envisage many horizons of opportunity for Telstra, The League equipped them with the capabilities to drive the business forward.

Read More »

Resetting NAB’s leadership model builds true competitive advantage

Each of the big four Australian banks faces an ongoing need to review and improve to gain competitive advantage over the others, attract new clients and minimise churn. To help NAB achieve such a difference, we worked closely and systematically with them to introduce a new type of leadership, one which enabled more effective partnering between business and private bankers and their clients.

Read More »

A strong belief system focuses on high performance leadership

Maximus partners to deliver the only leadership program that draws talent from across Johnson & Johnson’s Family of Companies – consumer health, pharmaceutical and medical devices. Our Talent Excellence Program has undergone several iterations in six years to ensure we continue to deliver a connected, immersive experience, using a combination of experiential learning, psychometric analysis, coaching, and development projects.

Read More »