We are proud to announce our major sponsorship with the World Business Forum, who have been bringing global thought leaders to Australia for over a decade.

This October, Maximus is collaborating with The World Business Forum as a Main Sponsor of this globally renowned learning experience. Known as the world’s most important gathering of executives, the 10th anniversary event in Sydney is themed around ‘leading with purpose’ and will give attendees access to world famous thinkers, extraordinary doers and business icons that might only travel to Australia once in our lifetime. This year we have the privilege to hear from James Cameron, the visionary behind the Oscar award winning film Avatar.

“For 21 years, we’ve given our all to those who have the courage to lead with bold ambition. Collaborating with The World Business Forum enables us to elevate our mission to expose executives to what’s possible when you tap into the power of transformational leadership. The collaboration embodies our commitment to shaping the leaders who create the future,” says Carla Rossi-Zalmons, Director of Marketing at Maximus. 

“With the demands on leadership evolving daily, now is the time for leaders to use purpose as their catalysing force behind industry-shaping change. This two-day experience will expose leaders across all industries and levels to the business and leadership topics that represent a tectonic shift in our global business landscape,” adds Carla. 

Unlearn the paradigm that holds you back from evolving

At the heart of The World Business Forum is a belief in innovating forward; in exposing attendees to brand-new learning and new ways of thinking and it was this approach that drew Maximus to accept the invitation to partner.

” As a firm, Maximus encourages clients to look to the global environment for emerging leadership and business strategies that could help shape our collective future. Our in-person and virtual study tours and leadership experiences focus on identifying advanced leadership approaches and integrating diverse perspectives and international networks into an organisation’s culture. The World Business Forum is a means of breaking free from familiar patterns and paradigms that hinder progress, promoting continuous learning and growth.” explains Carla.

Become an industry-shaping force for positive change

As attendees seek to balance a focus on the current state of their business vs setting their organisations up to meet the future needs of customers and communities in a way that brings about positive change, The World Business Forum will inspire them to tap into purpose-led leadership as their competitive advantage. They’ll hear from world renowned game changers and inspiring visionaries across the advertising, retail, academic, talent and leadership sectors, sharing their insights into the importance of leading with purpose as we navigate the current velocity of change.

“Aligning with a progressive leadership firm like Maximus was a strategic imperative for The World Business Forum. Maximus understands the significance of bringing global thought leadership into the design of business strategy and their focus on purpose as the foundation for optimising performance and impact is perfectly aligned with this year’s theme,” says Daniel Hernandez, APAC Director of WOBI.

Design your future horizon 

“At its core, The World Business Forum asks how we can build the game changers of today; to conquer the challenges of tomorrow. The opportunity to bring the world’s brightest leaders together to strengthen Australia’s leadership capability and capacity is an exciting privilege and one we are confident will build a lasting legacy,” concludes Carla.    

Be part of this game changing experience  

As a Main Sponsor of this event, Maximus is excited to extend to the leaders within our ecosystem a 20% discount on the full ticket cost when they register their attendance. Use the code ‘MAXIMUS20’ when securing your place on the World Business Forum registration page.

If you’d like to speak to Maximus about starting your leadership journey,  get in touch with our team today.




  • Business Transformation
  • Indra Nooyi
  • James Cameron
  • Leadership
  • Purpose
  • Talent
  • WOBI
  • World Business Forum
  • World Business Forum Sydney 2023

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