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James Chapman

Associate Director

A human-performance specialist uncovering potential across enterprises.

James has dedicated a lifetime to unearthing human performance across environments. An Olympic medallist with post-graduate qualifications in the psychology of peak performance, James creates the conditions that unlock potential and deliver results.

James lives to shift mindsets and unlock self-belief. Blending deep-curiosity with unrelenting perseverance, James communicates deep insights with a clarity that makes them impossible to ignore.

With a proven record of impact across industries and enterprises, James understands context – human and commercial – and creates space for his clients to make the choices that matter. His clients value the depth to which he cares and understands them, and the consistent delivery of outcomes that transform lives in business and beyond.

James’s clients include Suncorp, Sibelco, Coca-Cola Amatil, News Digital Media, Taronga Zoo, Australia Post and Nine.

James connects purpose to strategy. An uncompromising focus on purpose allows James to support his clients to own their impact, clarify their choices and supercharge their drive.

James thrives under pressure. With an extraordinary ability to perform under pressure, James supports his clients to overcome limits, unlock potential and unleash peak performance.

James transforms lives. A deep and relentless passion for human progress means James puts his clients above all. A drive to deliver on his clients’ ambitions across facets has led to a legacy of lives transformed for the better.

“My experience working with leaders, coupled with research and my own approach to delivering high performance over long periods of time, has taught me the criticality of mindset to bring courage and clarity to individuals and organisations.”


  • Masters of Science (Coaching Psychology)
  • Graduate Diploma of Management Business Administration
  • Bachelor of Business (Accounting and Law)
  • Harvard Online Business School – Disruptive Strategy
  • Accredited: Hermann Brain Dominance Instrument